Jay Norm Spotify Global Director of Creative Strategy & Creator of Verse and Hook. Jay has led campaigns and content for brands such as Dodge, Fiat, Jeep, Country Crock, Bertolli, JBL, Harman Kardon, McDonald's, NFL Films, Republic Records, Universal Records, Popsicle, and more. The content shop he co-founded, Verse + Hook, has won Cannes Lions and Effies for work on brands like Pepsi and Kingsford and had an integral role in the composition of campaigns and media featuring artists and musicians in advertising for brands like Jeep, Bacardi, Paypal, NFL, and ESPN.